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I haven't really been a fan of the Apple ads with the dorky guy and the hipster, since they're generally pretty mean-spirited. Macs have come a really long way in the last few years, but basing a marketing campaign on "haha, the other guy sucks" is lame, particularly when a lot of the technical details are within a hair's breadth of bare-faced lies. Their new commerical about Vista's oppressive new security system is right on the money though, and is pretty amusing. See Apple? It's funny because it's true.