Lolly Water

I've started drinking a bottled water recently, which makes FastCompany's Message in a Bottle feature on the bottled water industry particularly interesting. It's incredibly popular stuff, which is almost certainly a good thing for a world affected by obesity and fast food, but is it really worth it to fly water all the way from Fiji to New York? I suppose it's all a matter of taste in the end, which is why I like my water with just a touch of flavour. Lemon, pineapple and kiwifruit are great, mandarin and boysenberry are not.